For their second spot, The Picklr came in knowing they wanted something completely outlandish, which is the best brief a director can get. As director and creative director, I took their simple pitch- indoor courts mean you never play around the weather again- and pushed it into full fantasy.

In Everything's Better at The Picklr, Drew Brees walks into a club where pro Tyler Loong works as the butler, a perfumer mists you with the scent of success from a pickleball-shaped bottle, and cheerleaders from the University of Utah have a routine built just for you.

We even hired a real barbershop quartet, who wrote the jingle themselves. Brees, who owns thirty Picklr franchises in real life, plays the whole thing completely straight.