This is a callout - highlight some text and select H6 to create this style.  I led the creative direction and production for a branded video shoot with LeBron James in partnership with Ladder, focused on capturing the intersection of elite performance, discipline, and accessible fitness.

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The project blended cinematic storytelling with authentic, documentary-style moments to reflect Ladder’s mission of bringing world-class training to everyday athletes, while aligning with LeBron’s personal ethos around consistency, longevity, and leadership—resulting in a versatile set of assets used across marketing and product channels.

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This is a callout - highlight some text and select H6 to create this style.  I led the creative direction and production for a branded video shoot with LeBron James in partnership with Ladder, focused on capturing the intersection of elite performance, discipline, and accessible fitness.

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This is a quote block - highlight text and choose the " icon to create this style.The project blended cinematic storytelling with authentic, documentary-style moments to reflect Ladder’s mission of bringing world-class training to everyday athletes.

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