The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think. No risk, no art. No art, no reward. - Seth Godin

We’re in the middle of a couple projects that include elements I’m not sure will work. Let me say that again. As I imagine them they work amazingly well and people are deeply moved, but in the execution - well, that’s where the work comes in doesn’t it? I am confident that in the end they will do what we want them to do, but it’s a risk. A big one.

We’re doing things with video, projections, and live interaction, that have never been seen before in our space. The risk is high. Which is exactly where I want to be. Scary as all get out, but I believe, like Seth, that where there is high risk, there is also high reward, and high art.

That might sound rather bold to you.

Hear me when I say that cavalier risk-taking just for the sake of taking a risk is just plain old stupid. Going down in a blaze of glory, just for the glory, is not very glorious in my book.

No, I’m talking about the art of risking in order to create risky art that soars. I’m talking about personal risk, vulnerability. Are you willing to look foolish? Are you willing to fail? Are you willing to put it all on the line in the hopes that it will change things for the better?

Are you playing it safe?

Well, stop it!

Jump. Leap. The net will appear - all that - but more importantly ask yourself this:

Am I being safe for them or for me?

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