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On Selling (& Buying) Your Vision

I was asked recently how to get a boss or client to buy in to your new idea.

I’ll start first with how not to.

Don’t pit your idea up against theirs - their way of doing it vs. yours.

This will never work.

When you present your idea within a binary - my way is better than your way - you’ve landed yourself right in the middle of an argument. Not a great place to cast vision if you ask me.

So, then how exactly do you do it?

You must help her imagine something better than both of your ideas.

This isn’t easy, but it’s quite possibly the only way.

You must do the hard work of showing your boss a vision of the future that is elevated above both your ideas.

Don’t tell her how your idea is better. Show her the possibility of a new future by evoking her imagination for what could be.

If you’re casting the new vision the onus is on you to cast well - not for them to understand.

In the end, she may not catch the vision. In the end, nothing you can say will convince her. If that is the case, must you must now decide what kind of risk you’re willing to take.

At some point we have to buy what we’re selling or call the whole thing off anyway.

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I Want Something More From A Meet-Up

I’m a networking kind of chap.

If you’ve been following my twitter feed the last few weeks, the self-promoting, networking side of me has been in full-force.

Did I mention I’m selling a new book!? :-)

As such, conferences are designed for people like me to really enjoy myself.

But lately, I’m tired of it all.

Don’t get me wrong, I love to talk shop like the next guy, but I want something so much more from a meeting of like-minded people.

I participate in a lot of conferences. In fact, I’m creating the opener for one of the biggest in just under a week.

But if there is one conference you go to this year, it’s a scrappy little fellow, trying to create an environment of “so much more.”

It is the STORY conference // September 15th & 16th here in Chicago

I’ve helped to design a few elements the last two years and will be doing so again this year.

So pack your team in the car and ready your bellies for deep dish pizza, italian beef, all-american hot dogs, and for an event that is “so much more.”

What is your least-favorite part about conferences?

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UNTITLED Ships Today!

After many, many months of work, my first book, UNTITLED: Thoughts on the Creative Process, officially releases today!

Buy it now for only $4.99 on Amazon, iTunes, and Barnes & Noble.

It is a tremendous feeling to know that something you’ve been working on alone, huddled with your wife, and in hodgepodge groups via email/edit sessions, is now available for the world to see in all its glory (and with the typos we didn’t catch in time).

The book is a collection of thoughts curated from stacks of notes taken over the last 15 years as I designed t-shirts, made light fixtures, created performance art in alleyways, performed on big and small stages all across the country, acted on network television, and as a creative director at one of the largest churches in North America.

UNTITLED will walk you through the creative process of attacking the blank page, executing vision, believing in the importance of contemplation, fighting the beast of resistance, learning from your failures, and creating beauty from the inside out.

This book is my manifesto and I hope it becomes yours as well.

Also, to clear up any confusion about the format…for now we’re only offering the book in digital format.

I wanted to bypass the big guys and get these ideas in your hands as soon as possible. I’ve partnered with my good friends at Clark and the Creative Collective, who are sponsonring this grand experiment. If you don’t have an e-reader, don’t fret! If you buy from Amazon, you can download their desktop apps here. Same goes for Barnes & Noble, as you can download their desktop apps here.

Now before you run off to buy a case load of e-books, check out a little video we made of me blabbering on with excitement about today’s release and read what others are saying about the book!

WHAT OTHERS ARE SAYING

“I have had the pleasure of working closely with artists for almost four decades. Blaine Hogan is one of the most thoughtful, spiritual and hard working creatives I have had the privilege of teaming up with. This short primer is bulging with values and ideas that will make every serious minded artist better.”
- Bill Hybels, Senior Pastor at Willow Creek Community Church

“UNTITLED is a full body workout. By the last page my neck was sore from repeated nods of agreement and my hand was cramped from furious note taking. Hogan speaks with unflinching honesty about the harsh demands of the creative process. His brilliance lies not only in his practical inventory of the daily disciplines required to hone your craft, but in his courage to speak to the daunting inner journey the creative must make en route to artistic excellence as well. Highly recommended!”
- Ian Morgan Cron, speaker and author of Jesus, My Father, the CIA, and Me: A Memoir of Sorts and Chasing Francis: A Pilgrim’s Tale.  www.iancron.com

“Blaine Hogan layers depth and pointedness, observation and aspiration into each essay. His practical contemplation of the creative process provides an effective mirror for anyone wanting to do brilliant work.”
- Todd Henry, author of The Accidental Creative

“If you read this book, be warned. The genius and art locked inside you will be shipped. Blaine has an innate, uncanny understanding of the creative process and his manifesto UNTITLED outlines it perfectly.”
- Clay Herbert, Chief Engagement Officer of Tribes Win

“I know why Blaine Hogan named his collection UNTITLED. It’s because the title, ‘You Have To Read This Book If You’re A Creative, Want To Be A Creative, Or Know Anyone Who Wants To Be A Creative,’ wouldn’t fit on the jacket!”
- Erin Loechner, Writer & Founder of designformankind.com

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My Personal Creative Process

A few days ago, blogger Darrell Vesterfelt of This Is Me Thinking, invited me to participate in a one-day blog series on the personal creative process, which can be found here:

As I sat down to write, I realized that I had put so much of those thoughts already into my upcoming book. Below is an excerpt from the book (and something veteran readers of this blog may recognize) on how I cultivate my ideas on a daily basis. I hope you find it useful!

How do you get your ideas?

I get that question a lot and I usually respond by asking the question back.

Well…you tell me…where do you get yours?

They always have an answer.

Walking on the beach. Reading a book. Flirting. Long hot showers. Observing what’s around me. Cliff-hanging. Solitude. Stealing. Doing the dishes. Reading magazines written for people different from me. Looking at random photographs, half-lit rooms, conversations with strangers.

In one of my absolutely favorite books on the creative process, The Creative Habit, dance legend and my personal hero, Twyla Tharp, puts most of these actions in a category she calls “scratching.”

Scratching is an act best done as a routine, designed to gather and collect small ideas to be used at a later date.

Personally, it is one of my favorite things to do. Whether it is in my iTunes library or a museum. I love to wander, look, hunt, and gather.

Here’s what it looks like for me:

While I work in many different mediums (video, live performances, church services) I tend to almost always get my initial inspiration from music, so I’ll usually start scratching there.

I’ll put about five or six songs from my eclectic mix on repeat, crank the volume, and with pencil in hand, wait to see what comes.

When I do this I’m not necessarily looking for big ideas, I’m just cataloging things I see or how I feel. As thoughts come, I write them down. As songs inspire me, I put them in “mood playlists” or “scratching piles” in my iTunes library.

I do this at least once or twice a week.

Again, the point of the exercise is not to create full-fledged ideas, but to keep my brain fresh and filled with words, ideas, colors, thoughts. I have found that these little bits have saved me when asked if I have “anything else.”

As you can imagine, this practice works in many different ways for many different people. For me it’s listening to music, for you it might be simply stopping, sitting, and giving your head some space to be free for a spell.

My friend Carlos, for example, sets his alarm on his phone to go off randomly a few times every day. When the alarm goes off, he stops everything he’s doing and forces himself to write down one idea. It might be a quick poetic phrase about the color of the building he’s in or maybe just a lyric of the song that’s playing in the coffee shop.

There is no right or wrong way to do it. But, if it’s ideas you want, it simply must be done.

While this wandering may seem like little more than daydreaming, scratching is an absolutely necessary part of making anything.

In fact, as I said, I am of the opinion that these small, routine moments of seemingly meaningless gathering when no one is looking have the potential to save you when everyone has their eyes on you.

Let me give you a specific example:

I had opened my mouth in a creative meeting and shared a big idea for a performance art piece for a worldwide leadership conference called, The Global Leadership Summit.

Think TED for Christians.

It required flexing muscles that I hadn’t used in a number of years and a lot of work I wasn’t sure I could bring myself to do.

A few weeks later I was informed the team had decided to go with my idea over a handful of others.

Gulp. What had I done?

I was given a due date and with that I was out the door.

Weeks later. Nothing came. And I mean nothing

I simply could not bring myself to sit down and attempt to develop the basic idea, which now had to be transformed into something real.

Every time I tried to write, the idea overwhelmed me.

I didn’t know where to begin.

I had a big idea but nothing to support it.

Or so I thought…

The morning of the day I had to present my new draft (the one I hadn’t written yet), I sat down and finally forced myself to write.

I forgot about the bigness of the idea and instead looked for something manageable.
I decided to start with a scratching pile in my iTunes that I had made a few months earlier.

Slowly I played one song after another, remembering the feelings and visions I had when I first heard them.

As I let those small scratches wash over me, the big idea began to take shape.

The disjointed ideas began to connect to one another and before I knew it I had some direction.

Here was the end result:

I had never been more thankful for my scratching pile than I was in that moment.

It saved me.

I could have never known that when I tagged those songs seven months ago they would be used for this project.

In fact, I shudder to think where I would be had I not been diligent enough to catalog those tiny little thoughts.

Scratch when you don’t itch.

Capture and catalog whatever comes.

Make it part of your weekly routine and stick to it.

I was telling a friend my idea of scratching and how I thought the creative process of getting ideas was more than anything about hard work.

He agreed but named a few times where it seemed like ideas just came to him or had been somehow given.

I believe things like this happen and when they do they are an act of God.

However, I don’t believe they happen without a person who is available.

When I’m scratching, I’m doing the hard work of listening so that when the flash of the idea comes I can actually hear it.

I’m practicing the discipline of making my heart available to God so that when He does speak (and He always does eventually), I will be able to discern it, capture it, then create it.

This is my personal creative process and I hope you find it helpful.

Now, you tell me…

What does your creative process look like?

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The Thing About “Creativity”

During an interview today I was asked what I thought about the word, “creativity.”

I’ve been working in a church now for 3 years (my previous were in the secular art world) and I have to say…I’m still getting used to the word, “creativity,” being used as a noun.

As if it were a thing that you could have and/or hold.

In answer to my friend’s question I said this:

“I like to think of creativity more as a “way” than anything else - an “alternative way of being or thinking.”

When I hear that we need more “creativity in the church,” I actually hear, “we need more ways of thinking in the church.”

If that’s what you mean, I’m all ears. But if we’re actually saying we need more “art,” then let’s just say that.

Of course I’m up for both, but if I’m really honest, I’d rather have more alternative ways of thinking than more painters on stage.

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It’s Official!

On July 27th, exactly 30 days from today (if my math is correct), my first book will be released.

UNTITLED: Thoughts on the Creative Process

I’ve mentioned before my ambivalence between terror and excitement in regards to the book, but today the scale tips more towards excitement. I’m excited to share with you a project I’ve been curating for the last year from ultimately 10+ years of daily notes on the creative process as an actor and creative director.

When I was approached by Clark (the sponsors of the book) to write something, I immediately thought of this blog. Why write a book when I can just keep writing here?

And then I read this from Seth Godin:

A book is a container for an idea.

The web isn’t/can’t be a book because it has no edges, no start, no finish. Crowdsourcing and comments and multimedia to infinity all take away something about a book’s nature. On the other hand, a book on the Kindle is clearly a book. Paper has nothing to do with it.

I was convinced and got back to work.

UNTITLED is my container for the following idea:

It is the artist’s job to accept that the work will be very, very hard; to understand the importance of deep reflection and fight the forces of fear and resistance, all in the name of filling blank pages and creating beauty.

The first version of the book will in fact be electronic and available at 30+ e-bookstores including Amazon and iTunes. It is intentionally short - about 16,000 words, so under 60 pages (I think). It is something you can read on a plane and something I hope you return to often.

It is my first manifesto and I can’t wait for you to read it.

Have a look at the cover below and what people are saying about it:

“Blaine Hogan layers depth and pointedness, observation and aspiration into each essay. His practical contemplation of the creative process provides an effective mirror for anyone wanting to do brilliant work.” - Todd Henry, author of The Accidental Creative

“If you read this book, be warned. The genius and art locked inside you will be shipped. Blaine has an innate, uncanny understanding of the creative process and his manifesto UNTITLED outlines it perfectly.” - Clay Herbert, Chief Engagement Officer of Tribes Win

“I know why Blaine Hogan named his collection Untitled. It’s because the title, You Have To Read This Book If You’re A Creative, Want To Be A Creative, Or Know Anyone Who Wants To Be A Creative, wouldn’t fit on the jacket!” - Erin Loechner, Writer & Founder of designformankind.com

Cover design by Zach McNair

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The Truth About Old & New Stories

The clash of the old and new stories can be seen everywhere. It is painfully visible in organizations that were created to birth the new story, including many nonprofits, churches, and public benefit organizations. People form these organizations in response to the call of the new story; they join together because they know that they can’t birth this dream alone. An organization is required in order to move it forward. The human desires that lead them to organize—to find more meaning in life, to bring more good into the world, to serve others—come from the new story.

Yet as soon as they embark on the task of creating an organization, old ideas and habits arise. These organizations impose structures and roles, develop elaborate plans, use command and control leadership. Over time, the organization that was created in response to the new story becomes a rigid structure exemplifying, yet again, the old story. People come to resent the organization they created, because now it is a major impediment to their creativity, to their hope, to their dreams.

The new story holds out different images of organization—it teaches us that humans, when joined together, are capable of giving birth to the form of the organization, to the plans, to the values, to the vision. All of life is self-organizing, and so are we. But the new story also details a process for organizing that stands in shocking contrast to the images of well-planned, well-orchestrated, well-supervised organizing. I can summarize the organizing processes of life quite simply: Life seeks organization, but it uses messes to get there. Organization is a process, not a structure. - Margaret Wheatley, Finding Our Way

What starts out as a rebellion against an old story eventually becomes one.

This is not a critique. This is the truth.

Chances are you work in one version of the story or another.

Old or New.

You are either at the beginning of the uprising or at the tail end where walls have been built and structure imposed. Perhaps you’re somewhere in the middle.

And so I offer a few questions in light of Wheatley’s words:

If you’re in the early stages of your insurgency will you, in the heat and excitement of launching your never-before-seen venture, have the maturity and guts frankly, to begin cultivating the willingness to take down the walls that will eventually be built to corral your great ideas?

Or,

If you’re in the latter stages of the story you’re telling, will you, in the midst of the searing desire to control, manage, and create rigid structures in order to corral your ideas, be willing to to have the maturity and guts frankly, to embrace the messiness of the process as you work to create yet another new story for your organization (family, life, home)?

We’re all telling a story - it’s simply a matter of which one we choose to tell.

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Need More Rhythm?

A few years ago, my friend Ben told about a dream he had to start an ongoing space for men to connect in deep ways. He went on to create what I think is one of the most unique offerings ever - Rhythm In Twenty.

If you’re a gentlemen (or want to be) and desire to be called to more, Rhythm In Twenty is for you.

The deadline to apply is only 10 days away, so get on it!

Here is a little more from Ben himself:

There are plenty of conferences out there these days. Big ones. With speakers who have massive twitter followings and published books. They’ve got flashy lights and sound systems that make church planters swoon with envy. Production sets and actors. Boom. Flash. Celebrity. Noise.

We don’t have any of that.

Instead of bringing in big name speakers to tell you how to establish a life and ministry that has a deep, long impact in your world, we invite you to simply do it. We create the space and pace for you and 20 other world changers to explore what finding RHYTHM really looks like in a world where resistance is king and burn out is his queen. We take people on a journey deep into their stories to help set ignite the spark, that with a little courage, inspiration and camaraderie, becomes the flame that makes the world a different, more beautiful place.

Are you dying for a sense of rhythm? Perhaps a bit of balance to simmer the madness of connectivity? Hoping to travel alongside 20 others who also want to change the world? Ever wonder what it takes to do this for the long haul? To leave a mark on this world that is deeper than the latest and the greatest?

This movement… this journey… it’s different.

And we dare you to check it out!

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The Fight

I have my first major deadline for the book in 12 days and every non-work moment will be poured into it. Luckily I’m about 80% finished.

However, I’m struggling to keep going.

This is the nature of Resistance. Just when you think you might be nearing the edge of the woods. BAM!

Steve Pressfield in his famous and oft-quoted manual on fighting Resistance, The War of Art, talks about being 99% finished with his first novel when Resistance reared its ugly head…and won. He writes about the subsequent collapse of many meaningful things including his marriage.

When I find myself toe to toe with the beast of Resistance, I find it best to confess.

Here goes.

For me, Resistance looks mostly like fear. I’m afraid it won’t sell and the publisher will be disappointed and will never speak to me again. I’m afraid the writing itself isn’t any good and the few that do read it will respond with hatred, or worse, apathy. I’m afraid that my biggest desire, which is to convince people that the beauty they can make is worth the work won’t be clear or inspiring enough.

Resistance also looks like distraction for me.

Yes! Another email to read and respond to! Don’t mind if I do.

A blog to comment on? Of course!

Oh, that’s right, I still need to install my new Apple TV Ruby got me for Father’s Day AND my Twitter feed keeps updating. Hooray!

Distraction is more or less easy to combat. I will put on my big boy pants and focus.

Fear, however is a little more tricky.

Upon hearing my fears of the inevitable downfall of this little book project, my friend Jarrod (who by the way, has a lovely blog which you should be subscribing to and reading daily) said that I better start thinking that what I’m writing is good and meaningful and possibly important for others to hear, or else prepare to enjoy my self-destruction.

Got it.

My wife has said the exact same thing.

Now I turn the conversation over.

Resistance is real. It is coming after you now.

So, tell us…

What does Resistance look like for you today & what are you doing to fight it?

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Let’s Meet!

On June 29th from 9 - 10:30am, I’ll be speaking along with Tom Ryan, CEO of Threadless, as part of the Creative Collective Chicago Meet Up.

My free tickets are gone, but you can get in for 50% with the code: chitown

And I have 6 free tickets to give away!

They will go to the first 6 people who comment below and also tweet: “Come hear from @thomasryan and @blainehogan on June 29th dtwn Chicago! Info here: http://ow.ly/5hK1r

Nice, right?!

For a little more info here’s a blub from the site:

The Creative Collective is coming to your town. Our goal is simple – To connect Inspiration with Collaboration.

Hear from amazing Creative Leaders, connect with local creative contributors in your area, and be back to work by 11.00am…if you so desire. Creative Collective Meet-Ups begin promptly at 9.00am and are done by 10.30am.

Spots are kept limited to foster better connection, conversation, and collaboration.

chicago

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